Senior Product Designer at HomeMade, making complex, regulated products clear enough to trust.
HomeMade · 2026
Making Care Budgets Clear Enough to Act On
Customers could see a balance, but they could not verify it or tell when spending was moving beyond plan.
Expenses is live for staff and customers; customer Utilisation now connects the warning to the charges behind it.
- Role
- Senior Product Designer
- Team
- PM, engineering, finance and operations specialists
- Timeline
- March 2025 – October 2026
- Platforms
- Staff portal (SAP) and customer portal
Sidekicker · 2023
Building Trust Into a Multi-Agency Platform
Not a functionality problem — two competitors had to trust one platform.
~2,200 client businesses on MAP, against a launch target of three.
- Role
- Product Designer, client and agency sides
- Team
- Head of Design, PM, EM, 6 engineers
- Timeline
- 6 months to MVP
Sidekicker · 2023
Making Feedback Feel Safe Enough to Give
Not awareness — effort, anonymity, and fear of the consequences.
62% more reviews in month one, against a 30% target.
- Role
- Product Designer
- Team
- PM, EM, 6 engineers
- Research
- 16 clients surveyed
Birchal · 2024
Rebuilding the Founder Dashboard
Not navigation — process and permissions were blocking founders.
Handed over complete; I left before the usability test ran.
- Role
- Lead Product Designer
- Team
- 4 engineers, Campaign Managers, Head of Product
- Timeline
- March – August 2024
About
Nine years designing interaction and information architecture for regulated, high-complexity systems: aged care, FinTech and two-sided marketplaces. Currently at HomeMade, where I also look after the company-wide design system.
I take on the process problems that stand in the way too: how work gets handed to engineering, how offshore teams stay in step, what “ready” means.